BI Business Processes

Organizations typically gather information in order to assess the business environment, and cover fields such as marketing research, industry or market research, and competitor analysis. Competitive organizations accumulate business intelligence in order to gain sustainable competitive advantage, and may regard such intelligence as a valuable core competence in some instances.

Generally, BI-collectors glean their primary information from internal business sources. Such sources help decision-makers understand how well they have performed. Secondary sources of information include customer needs, customer decision-making processes, the competition and competitive pressures, conditions in relevant industries, and general economic, technological, and cultural trends. Industrial espionage may also provide business intelligence by using covert techniques. A gray area exists between "normal" business intelligence and industrial espionage.

Each business-intelligence system has a specific goal, which derives from an organizational goal or from a vision statement. Both short-term goals (such as quarterly numbers to Wall Street) and long term goals (such as shareholder value, target industry share / size, etc) exist.

Gilbert on Tuesday, February 21, 2006


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